Photographer: Hiroaki Ichino

Capture the "breathing" of everyday life as it is.

Photographer Ichino Hiroaki is in charge of the website and product photography for "ZenSei."
An aesthetic sense that allows for deep observation of the appearance and details of things, cultivated over many years working in the apparel industry.
This is a surefire way to capture the subtle texture of a product and its harmony with the space.

His life's work includes capturing everything from magnificent outdoor landscapes to everyday life with his family.
Through activities that put him at one with nature, such as camping, mountain climbing, and trail running, he has honed his sensitivity to the "transition of light" and "a moment of silence."

The richly emotional colors and textures captured by my beloved Fujifilm camera.
Ichino's lens discards artificiality and captures the natural atmosphere that the material emits.
Each piece that Ichino cuts out embodies the comfort of the moment when traditional crafts blend into everyday life, as well as the "unaffected beauty" that is reminiscent of the spirit of Zen.